Social marketing, influencer strategy, youth-centered programming, podcast production support, and digital campaign execution.

UChoose, Baltimore City’s sexual health awareness and education initiative, needed to strengthen trust with youth, debunk stereotypes, and increase engagement with their digital platforms. CEO’s Evolve led an innovative dual strategy: using adult community influencers to model healthy conversations while empowering youth to lead storytelling through the Real Talk with YAC podcast.

• Designed and executed a high-impact influencer campaign using trusted Baltimore adults—parents, educators, creators—as messengers.

• Leveraged social media ads and influencer partnerships to increase reach and credibility among teens.

• Co-produced the Real Talk with YAC Podcast, supporting youth in developing topics, scripts, and production workflows.

• Facilitated youth-led asset mapping activities and a UChoose hackathon with students to co-create solutions and reshape program narratives.

• Conducted focus groups and A/B tested creative concepts to refine messaging for diverse youth audiences.

• Brand awareness increased by 24,267%, transforming UChoose into a highly visible and trusted resource for youth sexual health.

• The Real Talk with YAC podcast amplified youth, LGBTQ+, and minority voices—giving young people control over their own narratives.

• Influencer posts reached tens of thousands of Baltimore residents, significantly increasing impressions and engagement.

• Strengthened intergenerational trust by positioning adults as allies and youth as leaders—an approach later presented as an SBCC innovation.